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So far Joe has created 21 blog entries.

Maximize Google My Business: List All Locations in Google My Business

By now you know that being listed on Google My Business is vital in any online marketing strategy. With a Google My Business account, you can easily connect with your customers through Google Searches, and Maps and give them easy ways to call, message, or leave reviews. But you may be missing out on an important feature if you’re not [...]

Maximize Google My Business: List All Locations in Google My Business2019-10-31T21:21:57+00:00

Modern Marketing: Omnichannel Personalization

The Benefits of Personalizing Your Customer ExperienceIt can be difficult to meet the expectations of today's typical customer. They want you to understand their needs and respond in like kind almost preemptively. They want what they want at full quality yesterday, and they want it delivered to them where they’re at. They want security without effort and a relatable (not [...]

Modern Marketing: Omnichannel Personalization2019-10-31T21:00:36+00:00

Why You Should Be Using Google My Business in Your Marketing Strategy

Google My Business is More Than a Directory Listing Google My Business allows you to create and verify your local business listing on Google so people can find you when they’re doing a local search. Once you’ve activated your business, your location and contact information will appear on Google Maps. Potential customers will be able to see your business listing [...]

Why You Should Be Using Google My Business in Your Marketing Strategy2019-04-05T16:21:57+00:00

5 Top Trends to Empower Your B2B Marketing in 2019

 How Technology is Affecting B2B Marketing Trends The constant innovation of new and better technology creates an atmosphere of consistent change for marketers today. The capabilities of 5G and chatbots, the ever-evolving Cloud, Machine Learning, AI… all are contributing in powerful and unexpected ways to the evolution of marketing. For the B2B Marketer, keeping up with this steady progression of [...]

5 Top Trends to Empower Your B2B Marketing in 20192018-11-01T01:10:16+00:00

Why You Should Use Video in Your Marketing Strategy

  How’s your company’s video prowess? We're not talking about your abilities on Xbox, PlayStation, or Wii. How well does your company use video marketing to promote your products, services, and brand? Because there's really no question about the popularity of video marketing today. Just look at your Facebook or LinkedIn feeds. The growth of online video marketing [...]

Why You Should Use Video in Your Marketing Strategy2018-10-13T08:12:45+00:00

Is Your Lead Generation Strategy of This Generation?

How to Build an Online Lead Capture Machine You’ve probably heard of generation X, Y, Z or Baby Boomers, but that’s not the type of generation we’re talking about. Although, this comes into play when you’re figuring out the best strategy for your business. For example, the way you should market to Millennials is different from the way you should market to [...]

Is Your Lead Generation Strategy of This Generation?2018-10-13T08:17:44+00:00

Why Your Website Needs to Have a SSL Certificate

Don’t have an SSL Certificate? Google is going to flag your website as "Not Secure!" We turn to the internet for everything, from selling to buying. It is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google loves its users. Therefore, it's coming up with every possible way to make us feel [...]

Why Your Website Needs to Have a SSL Certificate2019-10-31T20:57:32+00:00

6 Reasons Why Google AdWords Is a Smart Investment

We'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using Google's Keyword Tool and that'll [...]

6 Reasons Why Google AdWords Is a Smart Investment2018-08-23T16:44:50+00:00

How to Spend Less on Facebook Ads and Get Better Results

Don’t you love getting a better bang for your buck? If you’re spending money on Facebook Ads for your online business, every dollar counts. The better you are at decreasing your cost per action (CPA) (i.e. the average price you pay Facebook for your conversion goal—lead, purchase, add to cart, etc.), the quicker you’ll make money from Facebook ads. But when you’re [...]

How to Spend Less on Facebook Ads and Get Better Results2018-08-23T17:10:26+00:00