Have you ever found yourself wondering where this whole Google Local thing came from? What is Google Local exactly and why should it even matter? Read on to discover the ins and outs of Google Local for small business and why it’s important to your SEO strategy. Google Local for Small Business: What is it Anyway? Google Local listings are [...]
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By now you know that being listed on Google My Business is vital in any online marketing strategy. With a Google My Business account, you can easily connect with your customers through Google Searches, and Maps and give them easy ways to call, message, or leave reviews. But you may be missing out on an important feature if you’re not [...]
The Benefits of Personalizing Your Customer ExperienceIt can be difficult to meet the expectations of today's typical customer. They want you to understand their needs and respond in like kind almost preemptively. They want what they want at full quality yesterday, and they want it delivered to them where they’re at. They want security without effort and a relatable (not [...]
Google My Business is More Than a Directory Listing Google My Business allows you to create and verify your local business listing on Google so people can find you when they’re doing a local search. Once you’ve activated your business, your location and contact information will appear on Google Maps. Potential customers will be able to see your business listing [...]
How Technology is Affecting B2B Marketing Trends The constant innovation of new and better technology creates an atmosphere of consistent change for marketers today. The capabilities of 5G and chatbots, the ever-evolving Cloud, Machine Learning, AI… all are contributing in powerful and unexpected ways to the evolution of marketing. For the B2B Marketer, keeping up with this steady progression of [...]
How’s your company’s video prowess? We're not talking about your abilities on Xbox, PlayStation, or Wii. How well does your company use video marketing to promote your products, services, and brand? Because there's really no question about the popularity of video marketing today. Just look at your Facebook or LinkedIn feeds. The growth of online video marketing [...]
How to Build an Online Lead Capture Machine You’ve probably heard of generation X, Y, Z or Baby Boomers, but that’s not the type of generation we’re talking about. Although, this comes into play when you’re figuring out the best strategy for your business. For example, the way you should market to Millennials is different from the way you should market to [...]
Don’t have an SSL Certificate? Google is going to flag your website as "Not Secure!" We turn to the internet for everything, from selling to buying. It is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google loves its users. Therefore, it's coming up with every possible way to make us feel [...]
We'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using Google's Keyword Tool and that'll [...]