So, you have a business website, and your business is driven by your ability to publish content easily in that system. And today, you’re still not quite sure if GDPR applies to you, and how. You don’t collect any personal data, and you don’t process any transactions. You’re in the clear! Right? Well… Maybe not. First off, don’t panic. The law [...]
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So far Joe has created 21 blog entries.
The Complexity of B2B Marketing Trends Today, the digital world has added countless other channels — such as websites, email, and social media. What this means is that the buyer’s journey has grown increasingly complex, and so has B2B marketing. With so many convergent trends, where the future of B2B marketing is headed can be confusing, and it’s hard for [...]
LinkedIn, with over 500 million users, is a social channel for business to business (B2B) professional networking, marketing and branding. It differs from alternative social channels like Twitter and Facebook in its sophisticated atmosphere and mature status among the community. It’s a valuable tool you can use to promote your business and increase awareness for your brand. Almost 50% of [...]
For years, we all have been maniacally focused on generating new leads to feed the sales pipeline. Unfortunately, only a very small percentage of those new leads were ready to engage with sales, leading to much frustration and angst between marketing and sales. So, what happened to the 95% of those leads that weren’t sales ready? Usually, not much! [...]
Your business has spent thousands of dollars on a new CRM solution and the business is not fully utilizing the solution. Worse yet, the sales team refuses to use it. I find that too often companies launch new business applications such as CRM solutions without proper thought and planning, which can lead to a poor adoption rate. Here are some best [...]